which concentrates its expertise and unique variety of brands to cover everything from all-mountain to freeride
Unique brands, cool vibes & lots of freeride attitude – at The Great Valluga in the heart of St.Anton, the best of the Arlberg ski region awaits you at our 300m2 store. With its special positioning, our concept store sets new standards in the regional shopping scene. Our formula for success: Extraordinary design and service, a wide variety of top brands and an extensive range of equipment for all-mountain, freeride, ski touring & Co. But there's more: thanks to the innovative store concept, visitors enjoy a real 360° view of their holiday region- and get the unique oppurtunity to experience it up close with all their senses.

Do you know that feeling when you stand at the summit and look down from 2800 meters? What if this sensational view of you surroundings would opfen in front ouf you? When you inhale the spirit of nature with every breath and feel the power of the mountain? The Great Valluga has set this goal for itself: bringing this extraordinary summit feeling into the valley and turning it into a top-class shoppingg experience. Our mission: to take our equipment, service, and advice quality to the next level and to help customers get the most out of their vacation.

Our range of equipment: the highest level of sports expertise with an unique variety of brands

It starts with our selection: The Great Valluga boasts an extensive range of equipment for winter sports - from alpine and all-mountain to freeride and ski touring. The store offers an unqiue variety of special brands that clearly stand out from the competition. Whether you are looking for sportsweat, outdoor equipment, of high-end systems such as ABS technology & Co. - our product range offers a sensational selection of over 700 categories, 6.500 items and more than 79 brands. Looking at our range of skis, classic brands such asAtomic, Fischer, Blizzard & Co. are to be found, but we also offer special brands such as Armada, Black Diamond, Dynafitand Movement. Snowboardes can choose between Burton, Jones, K2 Boots, Drake, Karakoum and Northwave. Our choice of clothing and accessories particularly offers some highly coveted brand highlights that this traditional sports trade does not offers: including up-an-coming and sustainable brands such as Picture, Pyua, Ortovox, The North Face, Black Diamond, Dynafit, Scott and Chillaz.

Unique merchandising line: Valluga Lifestyle take-away

If you are looking for something original, a gift or maybe even a souvenir, maybe you can get some inpiration from The Great Valluga merchandise. Here, creativity meets a lot of Valluga style, and the customer can choose from branded cosmetic products such as backpacks, drinking bottles, T-shirts and hoodies. True to our motto: If you don't get to go to The Great Valluga, you can take get a piece of Valluga lifestyle home with you ;-). By the way: with our merchandising products we pay particular attention to sustainable principles such as regional or European production.

Going the extra mile with our advice and service 

The Great Valluga goes the extra mile, especially when it comes to service. After all, we don't just want to welcome visitors to our shop, but also to their holiday region and our home. And that's what we're working particularly hard for. Have a photo shoot in front of the selfie wall or would you prefer a welcome drink at our bar? Our visitors can choos from variety of our inhouse beverage collection. That's how The Great Valluga becomes a place where the line between shopping and vacation time blurs, where shopping itself can become vacation, and where a relaxed conversation turns into a relationship between consulatant and customer. Because from our point of vies this is the basis for a successful shopping experience.

Electric swing & shop-architecture as a game of contrasts

The store design and gentle electric swing as background sound make it easy to groove into the rhythm of the Arlberg ski region. Inside, the two-story buildung has a completely used look with gray-sprayed concrete walls and exposed brick walls. A large tree which was blown over by the wind serves as the cash desk. Outside and inside, hay sticks - so called „Hanza“ - provide nostalgic eye-catchers of the typical Arlberg flair. This play of contrasts - old and new, traditional, and modern - creates the perfect stage for a high-quality product world. The ski rental in the basement is also ''different'': the customer can choose from free-standing ski racks and has a unqiue and large selection of different models.
 

Multimedia: Instagram meets photo art & 360° virtual reality

A unique multimedia concept in ''gram style'' provides a stimulus of visual emotions: five portrait mounted 85 inch screens show a mix of artistic sports photos by the well-known photographer Sepp Mallaun as well as Instagram-feeds. In the basement, a virtual reality corner awaits our customers. How abaout a fresh powder run, for example? Lets'go! Put on the virtual reality glasses and you can experience the coolest Arlberg adventures up close and personal in 360° videos. The films are produced and implemented by the young photographer and filmmaker Patrick ''Pati'' Bätz.