The Great Valluga - A new dimension of sports shopping

which concentrates its expertise and unique variety of brands to cover everything from all-mountain to freeride
Unique brands, cool vibes & lots of freeride attitude – at The Great Valluga in the heart of St.Anton, the best of the Arlberg ski region awaits you at our 300m2 store. With its special positioning, our concept store sets new standards in the regional shopping scene. Our formula for success: Extraordinary design and service, a wide variety of top brands and an extensive range of equipment for all-mountain, freeride, ski touring & Co. But there's more: thanks to the innovative store concept, visitors enjoy a real 360° view of their holiday region- and get the unique oppurtunity to experience it up close with all their senses.


Do you know that feeling when you stand at the summit and look down from 2811 meters? What if this sensational view of you surroundings would opfen in front ouf you? When you inhale the spirit of nature with every breath and feel the power of the mountain? The Great Valluga has set this goal for itself: bringing this extraordinary summit feeling into the valley and turning it into a top-class shoppingg experience. Our mission: to take our equipment, service, and advice quality to the next level and to help customers get the most out of their vacation.


Going the extra mile with our advice and service

The Great Valluga goes the extra mile, especially when it comes to service. After all, we don't just want to welcome visitors to our shop, but also to their holiday region and our home. And that's what we're working particularly hard for. Have a photo shoot in front of the selfie wall or would you prefer a welcome drink at our bar?* Our visitors can choos from variety of our inhouse beverage collection. That's how The Great Valluga becomes a place where the line between shopping and vacation time blurs, where shopping itself can become vacation, and where a relaxed conversation turns into a relationship between consulatant and customer. Because from our point of vies this is the basis for a successful shopping experience.

*Unfortunately not possible due to current COVID regulations.


Valluga Lifestyle take-away

If you are looking for something original, a gift or maybe even a souvenir, maybe you can get some inpiration from The Great Valluga merchandise. Here, creativity meets a lot of Valluga style, and the customer can choose from branded cosmetic products such as backpacks, drinking bottles, T-shirts and hoodies. True to our motto: If you don't get to go to The Great Valluga, you can take get a piece of Valluga lifestyle home with you ;-). By the way: with our merchandising products we pay particular attention to sustainable principles such as regional or European production.

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The Great Valluga
Dorfstraße 20
6580 St. Anton am Arlberg